Founder + CEO

Ariel Fan first started her energy efficiency career on the streets of Manhattan, walking door to door between hotels, bagel shops and dry cleaners helping businesses save energy through ‘free’ LED lighting projects. From her experience, she felt that green building technologies and incentives were so poorly understood and confusing the public, and made it her mission to create easy pathways for building owners and managers to save energy. After she graduated from Columbia University, she worked along with Columbia’s Earth Institute faculty to lead the commercialization of several building optimization technologies.

A few years later, Ariel moved to Los Angeles to oversee energy conservation a portfolio of 60 hotel commercial buildings across California, working with utilities such as SCE, PG&E, and DWP to reduce financial barriers for projects ranging from 19-property complete LED lighting conversion to developing a network of high-speed super chargers along California freeways.

In 2016, Ariel was recognized as Southern California Edison's Energy Efficiency Partner of the Year for deploying more rebate funds of any other individual across SCE’s 15 million customer territory, which led to her founding GreenWealth Energy to continue advancing green building technologies for commercial, industrial and public sector buildings.

Today, GreenWealth continues to grow rapidly with deploying EV charging throughout Southern California, and has been certified as the only woman, minority owned business enterprise (MWBE) energy company in California by the CPUC.